December 2009
2 posts
4 tags
Reading: the art of the idea
One of the sincerest books about the often overlooked idea of the importance of ideas.
And a brilliant design execution with complementary website and crafty videos. All there: http://www.theartoftheidea.com/
TBWA’s creative honcho John Hunt has consolidated his wisdom about ideas - or creative thinking, innovation & process - that makes sense independently but especially when put...
“If you want new emotions, and really big emotions, you need new techniques”
– Ferran Adrià about his approach to food as molecular gastronomy