The blogosphere boasts a new breed of digerati, young and younger reader / writer / blogger / vlogger / etc creative individuals who are super savvy with the new tools. They simply feel at home when participating to the online arena. Online has become a natural add-on or enhancement for every imaginable aspect of life for the slash / slash genaration, a way how to amplify all their experiences and behaviors.
Some examples (snatched from PMA):
The Hipster Run Off is discussed more in detail below:
PS. I love how these gif animations make you feel sick in 5 seconds… totally obnoxious!