We recently did a nice little piece of advertorial about the future of work for Monocle’s Small Business Guide (December 10 / January 11 issue) with Nokia’s marketing creation team.
The main themes that we highlighted were: We’re all entrepreneurs nowadays - There’s a new definition for success - We want to make our work more personal, fulfilling, dynamic and meaningful - And we need new and better tools for that job: a holistic toolbox that is nimble and flexible as we are, that helps us to collaborate with others, that enables us to access, filter and aggregate the excessive and perpetual information, and that allows us to carve out time and space for leisure, contemplation and social interaction.
Coincidentally, the same Monocle issue included the Monocle Finland Country Survey 2010/11. What’s best, is that these redefined work values and attitudes are so vividly described in most of the examples of Finnish biz, culture and design showcased in the survey. Regardless of the funny location and weird weather we Finns are getting something really right!
“Cataclysmic change is going to occur as the result of economic, environmental, societal, political, environmental, societal, political and scientific stresses because they are happening simultaneously and they are happening now. Here, mediocrity and replication have no place, and products, concepts and outlook will take their lead from the unprecedented. In a world where everything is changing, businesses that can’t or won’t change are set to wither and die.”
This is my all time Future Lab trend favorite!