January 2011
12 posts
“When one is speaking of the essence of things, it often happens that one can only speak in generalities. Concrete things certainly do command attention, but they are little more than trivia. The more one tries to see into the distance, the more generalized things become.”
—Malta Kano in Haruki Murakami’s Wind-Up Bird Chronicle - The poetry of fiction so often brings to light the world of non-fiction.
Influencers - who are they? Will be drilling into that on a panel on 25th!
“Over the years the most important technologies have always been social. So whatever the dramatic technology development of the next 75 years is, it’s going to be about how people communicate.”
—Don Norman @ LS:N Global
Future of Work Redefined for Monocle Small Biz Guide
We recently did a nice little piece of advertorial about the future of work for Monocle’s Small Business Guide (December 10 / January 11 issue) with Nokia’s marketing creation team.
The main themes that we highlighted were: We’re all entrepreneurs nowadays - There’s a new definition for success - We want to make our work more personal, fulfilling, dynamic and meaningful - And we need new and better tools for that job: a holistic toolbox that is nimble and flexible as we are, that helps us to collaborate with others, that enables us to access, filter and aggregate the excessive and perpetual information, and that allows us to carve out time and space for leisure, contemplation and social interaction.
Coincidentally, the same Monocle issue included the Monocle Finland Country Survey 2010/11. What’s best, is that these redefined work values and attitudes are so vividly described in most of the examples of Finnish biz, culture and design showcased in the survey. Regardless of the funny location and weird weather we Finns are getting something really right!
Fifth Scenario - when everything changes
“Cataclysmic change is going to occur as the result of economic, environmental, societal, political, environmental, societal, political and scientific stresses because they are happening simultaneously and they are happening now. Here, mediocrity and replication have no place, and products, concepts and outlook will take their lead from the unprecedented. In a world where everything is changing, businesses that can’t or won’t change are set to wither and die.”
This is my all time Future Lab trend favorite!
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