“Knowledge of theory can inform intuition and vice-versa – a true master likely sees value in both, as there are things you can learn from each you can’t learn from the other.” —S. Berkun / The attack of the design weenie
“It’s important to recognize that observations and insights are not the same thing.” —So obvious, so profound. L. Williams continues at The Atlantic: Observations are raw data, the gradual accumulation of information that you have consciously and carefully recorded—exactly the way you saw or heard it, with no interpretation. Insights are the sudden realizations in which you interpret the observations and discover patterns. Patterns reveal gaps between where people are and where they’d ideally like to be. And, especially in the case of design, rifts between the way something is now and the way it should be.